Search engine optimisation (SEO) is a method of increasing a website's visibility on search engines via organic search results for targeted keywords. A well-executed SEO strategy will increase the number of visitors by gaining high rankings on the leading search engines. We deliver on this by:
- Full keyword research
- Full code optimisation
- Competition analysis
- Regular search engine submissions
- A monthly progress report
- Traffic analytics package
- On-going link building campaign
To achieve a high organic listing on search engines, a natural search engine optimisation company needs considerable knowledge of how search engine algorithms work and the keywords potential customers would search for in relation to an industry.
Search engine marketing (SEM), is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion.
It is vitality important that your ad campaigns are managed and monitored correctly. A well-managed paid advertising program can deliver excellent ROI but, if not expertly controlled, can be a sure fire way to ‘burn’ your marketing budget with poor results.